Gossip Girl, my favorite series, has made me realize how it offers a fascinating lens in representation. This series representation in media, particularly class, gender, and sexuality. Gossip Girl is set in the elite world of Manhattan’s Upper East Side, and a unique fusion of drama and social commentary. By tracking every move of each character showcased on the blog Gossip Girl, the show transforms their lives into a spectacle that feels disconnected from their true selves All while discovering the complexities of teenage life along with wealth and privilege.
Blair Waldorf, a character built and constructed around ambition and rivalry. As the queen "B" of her social circle, Blair’s life is highlighted on how women in media are often represented through the lens of competition and personal ambition. Blair's design is marked by high fashion and assertive personality which reflects societal expectations of femininity, showcasing both power and vulnerability. However, there is a selection that was chosen, which portrays women as jealous and rather stupid when in love. Although, she has moments that show true girl power, along with teenage emotions bursting through her role.
The visual choices in Blair's character, from her designer outfits to her assertive presence, serve to reinforce her role as a powerful female figure. However, her portrayal often leans into stereotypes of the “mean girl,” raising questions about how female ambition is perceived. Her costume and makeup choices are made to be of natural beauty yet disgustingly elegant to prove Blair is above others. The selection of narrative structures that focus on her competitive nature with other women, particularly her bestie Serena, additionally emphasizes the stereotype and notion of women as competitors rather than lifting each other up.
To contrast Blair, Serena van der Woodsen, represents the stereotype of the rebellious, sexy, beautiful, and free-spirited woman. While she is perceived as having a carefree lifestyle, her character becomes one with deep personal issues, including self-worth and the consequences of her choices. This duality provides a more nuanced representation of femininity, challenging the stereotype of the “perfect” woman.
Serena’s relationships often explore themes of sexuality and emotional vulnerability, presenting her as a extraordinary person rather than a bland, plain stereotype. However, her storylines occasionally fall into the trap of being the "other woman", while struggling with addiction and self-destructive behavior that can reinforce negative stereotypes about young women from wealthy backgrounds.
Gossip Girl serves as a unique and fascinating representation of youth culture, gender, and class in media. While the show successfully reflects female characters like Blair and Serena, it also portrays broader societal biases in its handling of race, social and economic status. Through its selective storytelling and character construction, the series both challenges and reinforces stereotypes, which can create critical discussions about representation in contemporary media.